Archisman Misra

Mumbai (Maharashtra) [India], November 20: India’s creator economy is in the middle of a major shift — one that’s no longer centred around metros. According to a recent Boston Consulting Group (BCG) report, close to 2–2.5 million monetized content creators are already influencing about $350–400 billion in consumer spending. By 2030, that number is expected to cross $1 trillion, driven largely by creators from Tier 2 and Tier 3 cities. What’s unfolding is a decentralised creative wave. Platforms such as ShareChat and Moj state that about 80% of their creators hail from non-metro cities. Taking into consideration cheap smartphones, accessible…