21
Jun
Milie Rathod’s Misara aims to develop a minimalistic, aromatherapy and Ayurveda-based skincare ritual for its followers; she firmly believes that marketing gimmicks misguide the consumers too much allow them to fall prey to fake and cheap stunts of beauty and skincare. Calling her brand “socially responsible” and “its names familiar to every household”, Rathod’s primary aim is to educate the consumers since she believes that karma is the goal and sales and success are mere byproducts of our passion. A Covid brand is hard to build, but in India, we consider a Covid brand built by a woman alone with…
