aum

New Delhi [India], July 16: Affirm. Uplift. Manifest. Three words that have found their way into morning journals, vision boards, and wellness podcasts across urban India. But Jagriti Motwani, a serial entrepreneur based in Gurugram, had a different idea, she wanted them in a water bottle. Not as a gimmick, not as packaging, but as the founding philosophy of an entire brand. AUM Premium, launched in 2025, is built on the belief that drinking water can be more than a biological necessity.  The timing, it turns out, is not accidental. India’s wellness consumer has never been more deliberate. Skincare routines span twelve steps.…