13
Feb
New Delhi [India], February 13: B Pop, one of India’s leading gourmet popcorn brands, has taken a bold step forward by entering the FMCG space with its latest product launch of small pillow pack gourmet popcorns to reach a wider market with lower-priced SKUs as compared to outlets. This marks a significant milestone for the brand, as it expands beyond its premium takeaway outlets and kiosks to reach a much wider audience through modern trade and retail distribution channels Pan India and abroad. B Pop’s foray into FMCG signifies a direct challenge to other players in the packaged snack industry.…