19
May
New Delhi [India], May 19: Cross-industry analysis of hundreds of millions of cold emails shows the global inbox placement rate has slipped to 83–84%, while the gap between top and bottom performers has widened sharply. Deliverability experts argue the channel is not dying it is consolidating around the senders who treat infrastructure as a prerequisite, not an afterthought. Cold email is not broken because of bad writing. It is breaking because most messages never arrive. That is the central finding of a cross-industry analysis compiled by EmaReach, a cold email platform built around a deliverability-first thesis, which aggregates publicly reported benchmarks drawn…