08
Apr
New Delhi [India], April 08: A new advertising technology platform called OOTER has entered the market with the aim of modernizing India’s outdoor advertising industry. Developed by Adbook, OOTER is designed as a digital marketplace where advertisers can discover, book, and manage outdoor advertising campaigns through a centralized system. Outdoor advertising remains one of the most visible forms of marketing, yet the industry largely operates through offline processes. OOTER aims to bridge this gap by creating a technology infrastructure that connects advertisers with verified media owners. The platform allows vendors to list advertising inventory such as hoardings, billboards, and other outdoor media assets.…