Pikova

New Delhi [India], August 4: Most water brands in India today share a quiet operational truth. The water they sell has been put through a reverse osmosis process, stripped to a baseline, and then had a controlled set of minerals dosed back in to make it taste right. Those brands do not say this. Their label does not require this to be said. The consumer assumes that what is in the bottle is a thoughtful, sourced product. In most cases, it is an engineered approximation of one. Pikova has chosen not to do this. We want to explain why, because…